When it comes to producing great ads, the important thing is capturing the attention of people who happen to see it. Print or billboard advertisements are known to be costly and failure to create the necessary attention is obviously a sign of poor conceptualization and wasted advertising cost.

For companies who feel that they have the right image to project with their ads, here is an eye tracking firm that may help them assess how well their print ads are recognized at a single glance. Prompt Research announced the launch of a new system called ADGist, which measures the effectiveness of print and billboards in a single glance.

Through ADGist, business and companies can efficiently measure if the money they had invested on print ads are really worth the investment or plainly a waste of money. With the need of most companies to spend wisely, coming up with competent advertising is a need and apparently some help from specialists in research such as Prompt Research will certainly be a big help as far as coming up with ads that perform according to expectations.

(Source) Press