The recession may be bad news for banks and Realtors but it’s been good news for real estate photographers. They have reported a rise in demand for their services and some of those photographers are reacting with higher rates. Faced with numerous properties on the market, brokers need to market their properties more ambitiously and enable them to stand out from competitors. They are calling on to professional photography to give their listings better appeal. Videos and panoramas in addition to services such as websites and floorplans can also bring in extra revenue.

Many independent Realtors tend to be very mindful of costs. Higher-end homes that look like they may benefit most from professional photography, could take years to sell during which time a Realtor may lose the listing along his/her investment in the photography. For the lower-priced homes, you might have to persuade Realtors away from just using their own camera phones to do the job. The most effective tools usually consist of a website and finished products, such as flyers and brochures that you can leave with the Realtors and which list your website so that they can see more of your work.