Canon U.S.A., Inc. recently launched an advertising campaign for flash memory and VI//www.image-acquire.com/Canon%20XLH1S%20LOGO.jpegXIA high-definition camcorders. Print and interactive executions will make the consumers aware of the camcorder line.

“Our new VIXIA and Flash Memory advertising captures the essence of what Canon video stands for – superior image quality, design and convenience,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We're excited to share the next evolution of video technology with consumers and to continue providing the overall best video experience.”

“Be HD,” will explain the users about how Canon's video technologies and Optics will let consumer experience HD video completely. Creative of Flash Memory is a very eye catchy and bold print and online material. The efforts will enhance consumer's knowledge and change their perception about the camcorder technology.

The campaign includes newspaper advertisements in top national and regional newspapers along with leading consumer publications. Flash banners and online publicity are also a part of the advertisement campaign.