Casio’s Exilim Rilakkuma edition is named after a cuddly teddy bear that is apparently very popular in Japan. This special model of the Exilim EZ-Z330 has some sort of software inside with the cuddly bear that can be viewed on its 2.7 inch LCD screen.

Other features include a 12.1 Megapixel sensor, 3x optical zoom, face detection, Eye-Fi connectivity, HD recording, as well as an SDHC/SD memory card slot. It also comes with a pouch that is essentially a stuffed teddy bear head.

They announced this model, based on the Exilim EX-Z330, yesterday and it went on sale today for $290.

Source

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