Aplix Corporation has announced a new technology that can load games onto mobile phones through the camera. Instead of downloading content over the air via the internet, this solution enables users to load applications such as mobile games by reading printed data using the camera on the mobile phone. By having common reusable data and code pre-installed as the runtime environment, applications can be made small enough to be loaded in a single snapshot.

By taking multiple snapshots, high quality games equivalent to the initial i-mode games can be easily loaded. Strong demand for content services has been emerging in markets where mobile phones are rapidly being adopted, but it has been difficult to launch content distribution services because up until now, there was no easy way to deliver the content to the phones. The new camera-based delivery system will make it possible to load and play very high quality video games on a cell phone.

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