Check out the CVS One-Time-Use Video Camcorder which is a first for any company! For under $30, consumers can record high quality home movies on DVD and the camcorder is based on the Pure Digital Imaging platform. I am not sure who have they targeted the disposable cam at, but I am sure there will be many takers!

It weighs under 5 ounces, holds 20 saved minutes of digital quality video and sound and is equipped with and 1.4 inch color playback screen. The CVS DVD features an advanced e-mail computer application with Pure Digital’s SmartShare technology and runs directly from the DVD, eliminating the need to install software. The CVS Digital One-Time-Use Video Camcorder retails for US$29.99.

“The introduction of the disposable film camera significantly grew the photography industry by making photography accessible and affordable to anyone,” said Mike Wolf, Director of Digital Photography Trends at InfoTrends/CAP Ventures. “One-time-use camera category has grown to be 218 million units annually and we expect it to account for 38% of total film volume in the U.S. in 2005. A simple and affordable one-time-use digital camcorder could spur growth in the digital video market in a similar way.”

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