One beneficiary of the benefits of the Photoshop software are the companies that make a living out of proving how people can lose weight. The strategy is ideal if you can get away with it but thanks to the controversial Photoshop Effect that has been tied up with Diet.com, you have to wonder if people are interested in the actual service or the retouches made to models, particularly celebrities.

This has been a familiar practice. The power of software such as the Adobe Photoshop is not measurable. Apparently, fitness companies are doing it even if some claim they are not. But has it been good for business? It seems like it since why would it get so much views if it were not!

Cheating or not, it takes talent to edit and falsify photos. But if it works, why change it right? Apparently that is why diet.com has been making strides with this Photoshop Effect.

(Source) Press

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