Fuji is gearing up to launch four brand new models on the consumer market. The first of these new digital cameras is the FinePix F300EXR, which packs 12 mega-pixels, ISO 12800 and 24 to 360mm mechanical zoom lens. Then there’s the Z800EXR, another 12 mega-pixel camera but it’s a more general purpose device with a 35-175mm zoom range in its lens. Next on the list is the FinePix JX280, which features a 14 mega-pixel sensor and 28-140mm lens with 5x optical zoom.

Finally, we have the S2800HD, which lies somewhere between point-and-shoot and DSLR among camera models. It has a 14 mega-pixel sensor and an 18x optical zoom lens. Scheduled to reach shelves for retail in August, the F300EXR costs $330, the Z800EXR is priced at $230 and the FinePix JX280 (being the cheapest of the four models) will be available for $150. Meanwhile, the S2800HD is due to come later in September for $260.

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