FujiFilm showcased their new innovative digital camera, Fuji F480. The 8 Mega-pixel camera features 28mm wide-angle Fuji dragon lens with 4x optical zoom and 2.7” ultra LCD display. Its 1/2.5 inches CCD image sensor gives clear and detailed output with extraordinary brilliance. It uses a special purpose lithium battery NP-40N for longer life and also supports XD/SD/SDHC memory cards for storage. With an aperture size of F2.8-F5.6 it has the photosensitiveness equal to ISO800. This feature-rich camera is available in the market for the price of 1,360 Yuan.