General Imaging announced that D&H Distributing will distribute their GE-branded digital cameras, to photographic retailers, resellers and consumer electronics dealers.

"D&H has an established, loyal customer base of retailers and resellers in digital cameras, computer products and consumer electronics, so we know it will do a good job of driving products to market through this base," said Hiroshi "Hugh" Komiya, chairman and CEO of General Imaging.

"Signing with an industry leader like D&H marks a major milestone for us in pushing the distribution channel in America. Soon we'll be in every corner of the market," said Rene Buhay, General Imaging vice president of sales, North America.

Michael Schwab, D&H's vice president of purchasing, said he was excited about the new camera line. "We're confident that GE cameras are going to be a solid seller, and D&H is thrilled to get on board so early in the brand's arrival on the market," he said. "We look forward to adding this high-quality family of products, strengthening our linecard for customers in the photographic and digital imaging space."