Mobile phones are normally used as an alternative for viewing videos and images. However, some people seem to want more but the battery consumption stands in the way. However, Genoa Pixcale aims to change all that as they release a Pixcale technology that can save power in phone displays by 40% and deliver improved image quality at that.

Genoa’s multi-primary technology, while new to the smartphone market, is already fully developed, proven, and implemented in digital projectors, and in numerous LCD TV panels.

“Genoa’s solution has strong market potential for two key reasons. First, the company is targeting the fastest growing segments in the mobile phone market, i.e., smart phones and high end feature phones,” said Chris Crotty, Director, Small and Medium Displays, DisplaySearch. “Second, Genoa’s solution is minimally disruptive to a supply chain that is sometimes resistant to technological advances.”

(Source) Press