The new Hasselblad H3D-31 is a 31 megapixel version of the H3D-39 and has the distinction of being the the world’s first 48mm full-frame DSLR camera system. This one is not for mere mortals like us and is ideal for the photographer on the go. The H3D-31uses a 44×33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800.

The latest offering by Hasselblad features a high-speed capture architecture and has a capture rate of 1.2 seconds per image in either mobile or tethered mode.The H3D31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of £13,900, excluding VAT, or 19,900 Euros, or US$ 24,995.

Christian Poulsen, CEO of Hasselblad comments: “To date, we’ve introduced the H3D-39 and H3D-22 and, in doing so, have set new standards in image quality and lens performance for digital SLR cameras. Offering a full-frame, 48x36mm sensor and unique features, such as Hasselblad’s Natural Color Solution, Digital Auto Correction and Instant Approval Architecture, the H3D-39 and H3D-22 deliver unsurpassed image quality, including moiré-free color rendering, and have become the cameras that professional commercial photographers aspire to. With the introduction of the H3D-31, we’re now looking to address the needs of professional mobile photographers, whose work may encompass shooting a variety of subjects on location, but who still want the image quality that high-end 35mm DSLRs don’t offer. We’re confident that the H3D-31’s additional photographic flexibility, including its faster ISO rating and faster capture rate, will make it a very attractive proposition for the professional mobile photographer.”