JVC launched its latest compact camcorder for professional and production artists who are looking for a great professional camcorder to use in mainstream production. The JVC GY-HM700 ProHD camcorder is perfect for electronic news gathering and cinematography purposes. It uniquely records directly to the inexpensive SDHC memory cards in the QuickTime (.MOV) format for Final Cut Pro, and optionally to the SxS media compatible with Sony’s XDCAM EX format.

Recording in the editing system’s native format eliminates the time consuming transfer step and dramatically speeds up the post-production workflow. The GY-HM700 includes several key technology innovations that result in significantly improved resolution in the camera’s core components: CCD/optical block, lens, and viewfinder.

“Our new generation of ProHD products brings together the most highly regarded and proven technologies in the industry, providing unmatched ownership and operational experience,” says Craig Yanagi, JVC’s national marketing manager for Creation Products.

“With the GY-HM700, JVC has changed the dynamics of professional video production. Its ergonomic design and video quality meets or exceeds the performance requirements of the most demanding broadcast, ENG and cinematography applications. Combined with fastest shoot-to-edit workflow in the industry, utilizing low-cost solid-state media, ProHD provides an unprecedented level of efficiency and economy for today’s professional videographer.”

(Source) Press