The Kodak EasyShare 743 is fairly new in the crazy camera world and has been reviewed by the efficient folks of PC World. The camera scored brownie points on its high image quality and its affordable price tag. However manual controls and anti-shake modes were missed and the camera had an average battery life.

The Kodak C743 is the latest camera from the stables of Kodak and offer users a 7.1 megapixel resolution and a 3x Optical Zoom lens. One also comes across a 2.5" preview LCD and users can shoot VGA movies and also playback them on a TV. The camera also sports the Kodak Perfect Touch technology which are known to enhance the images further. The camera runs on two AA batteries and has 13 Scene Modes including Children, Sport, and Backlight.

In the end the website concludes "Like most Kodak point-and-shoots, the C743 is very easy to use. The help menus and clearly labeled buttons make it easy for beginners to learn to use the camera. You get 13 scene modes (about average for this class of camera), including Children, Sport, and Backlight. If you accidentally erase a photo while reviewing your album, you can undo the deletion--but only immediately after you've deleted the image. Once you exit the playback mode, you can't recover the picture. This simple-to-use camera is a solid choice for casual photographers on a tight budget."