Lensbabies, LLC unveiled the new medium format version of its 3rd generation selective focus lens, Lensbaby 3G at the PMA. Those interested can buy the Medium Format Lensbaby 3G for the Mamiya 645 and Pentax 67 camera bodies. For the Mamiya 645 camera bodies, the Lensbaby 3G features s an 80mm fixed focal length and aperture settings ranging from f/3.4 to f/39, where as for the Pentax 67 cameras, it has a 100 mm fixed focal length and has possible aperture settings ranging from f/4 to f/45.

Lensbaby 3G medium format lenses can be ordered now (and will ship by the end of March) for $390.00 on www.Lensbabies.com

"The process of shooting with Lensbaby 3G is quite different than with Lensbaby 2.0, and the two lenses are optimized for different types of photography. While Lensbaby 2.0 is great for intuitive, fluid, photojournalistic shots, Lensbaby 3G is a workhorse for pros that require precise focusing, complete control, and repeatability," said Strong.