Recently, Nikon, the world's leader in digital imaging technology, launched its new PC-E NIKKOR 24 mm F/3.5D ED lens. Enabling the photographers the flexibility to manipulate perspective, focus and distortion, this new lens from Nikon comes equipped with a tilt/shift mechanism. With this Perspective Control (PC) lens, the user can easily deliver images in landscapes, interiors and panoramas.

Featuring the new “E” designation that denotes an electromagnetic diaphragm, this PC-E NIKKOR lens can automatically control aperture with the new Nikon D-SLR cameras. The user can control the image by adjusting its aperture with its slow-down button or the aperture ring.

“Nikon optical engineers successfully overcame a number of design challenges while developing a new 24mm Perspective Control wide-angle lens that delivers in a variety of applications and fulfills the needs of photographers whose work demands the type of image control that only a lens of this design can provide" said Edward Fasano, general manager for Marketing, SLR System Products at Nikon, Inc.

Apart from controlling 1 mm / 1-degree intervals, this 24 mm PC lens an also be rotated up to 90 degrees for perspective control adjustments. It comes with Nikon Super Integrated coating and Nano Crystal coating that eliminates instances of flare and ghosting. PC-E NIKKOR F/3.5D ED lens also lets the user shoot from a minimum focusing distance of 0.7 feet.

Specially designed to meet the needs of professional photographers, this lens is the first in a new series of PC lenses. Two more PC lenses are expected to be available in summer of 2008. Bearing an estimated selling price of $1929, PC-E NIKKOR 24 mm F/3.5D ED lens will be available in the U.S. market from spring 2008 onwards.