Office Depot’s Display Is Actually Pretty Smart
Remember how I was telling you not so long ago about Office Depot’s new displays to show off their new camcorders? I got a look at it today and I’ll say this for it, it’s actually pretty interesting.
See, they’ve got them separated off by brand name, like I said they did before. But what I just noticed when looking at them today was that they’ve also sub-separated them out into certain basic categories like “basic point and shoot”, “slim and sleek shooter”, kind of like that. I might be off on the exact categories but you get the idea.
This is actually a really smart idea on Office Depot’s part, because it’s not exactly easy, right off, to tell exactly what kind of camera you’re looking at. Oh, sure, you can get a basic idea by looking at that old price tag, but even then, it’s still a bit shaky. Adding that appellation kind of gives a little more specific view into the camera itself.
Anything Office Depot can do to get out of big brother Office Max’s shadow is definitely a smart move.
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