Extending its portfolio of the μ Series, Olympus added μ1020 Digital Camera. This is the world’s smallest optical zoom camera. Boasting the certificate for its Eco friendliness, the Camera features 10.1 million pixel high-definition CCD along with TruePicIII chips. Equipping 2.7-inch LCD it offers an ISO1600 and 2500. It loads face detection technology along with anti blurring and shake resistant technology. No information on the price for now. But it will rock the market.

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Olympus came out with world’s smallest digital camera E-420 with 2.7” LCD viewfinder. Put the lightweight compact camera in your pocket and roam around shooting. The 13.4 ounces weighing camera is 5.1” x 3.6” x 2.1”. Boasting the below mentioned features, the E-420 defines the true meaning of shooting. A perfect combination of Screen Autofocus and Live View LCD lets you capture true to life pictures.

• Based on shadow adjustment technology, the camera gives optimum bright picture
• Arrest blur free sharp image of a moving object, thanks to fast shutter speed and digital image stabilization
• Perfect shot preview gives you an idea of how the picture will look before it is actually clicked and you can select the perfect effect
• E-420 tracks upto 8 faces and deliver sharp brilliant picture

Dust particles are captured in a special membrane so that you get to see spot free pictures. Catch the minutest detail with 10 Megapixel Live-MOS image sensor. Wireless multi flash photography is possible, thanks to its compatibility with FL-50R and FL-36R. Capture best pictures of our life and become expert with this amazing camera E-420.

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Olympus Korea presented its new high-end digital camera, the SP-570UZ. It combines 20 X magnification with 26mm wide angle lens for supreme quality. The powerful camera supports ISO sensitivity up to 6400 and features superior Truepic-III engine for better processing. The SP-570’s 2.7-inch LCD display allows you to retouch the photographs with an ease. Its Face Recognition AF function provides perfect exposure to the subject. The camera stores high resolution photographs up to 1185 x 889 dpi in the 47MB internal memory. However, it allows xD memory cards to be used as an alternative storage medium.

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Olympus is preparing the release of their new waterproof digital camera, the μ850SW. The Olympus μ850SW model is waterproof and safe up to 3 meters underwater -- that's a couple of inches short of 10 feet. The 8-megapixel waterproof model supports ISO 1,600 and sports a 2.5-inch LCD monitor and 3x optical zoom. Olympus μ850SW will sell in the Japanese market for JPY40,000 or approximately US$370.

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“The Stylus 1030 SW is one of, if not the toughest camera on the market, built strong enough to withstand some of the harshest conditions,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “Now with more pixels, a bigger, brighter LCD, and greater durability, it features innovative technologies designed to make getting the best image easier than ever.”

The powerful Stylus 1030 SW digital camera enables smooth picture preview on the 2.7 –inch advanced HyperCrystal II LCD display crafted with Olympus’ next generation LCD technology. The camera can withstand a drop from 6.6-foot height and sustains the pressure up to 220 pounds through the shockproof and crushproof design. The camera lets you explore the underwater world up to 10 meters below sea level. It is constructed with stainless steel and aluminum exterior backed by rubber gaskets and O-rings to prevent water intrusion. The camera is Freezeproof and works perfectly at 14 degrees Fahrenheit (-10° Celsius).

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Olympus America enhanced its renowned Stylus series with three innovative models with innovative Shadow Adjustment Technology. The Stylus 1020 Digital camera offers 10.1 Mega-pixel resolution with an ultra-compact 7x optical zoom lens to shoot detailed images of distant subjects. The stylish camera comes in blue, pink, black and silver with a glossy finish to suit your style.

Tomoko Matsunaga, product manager, Olympus Imaging America Inc said “We’ve also broken the zoom barrier in ultra-slim bodies with the powerful 7x optical zoom of the Stylus 1010 and 1020. The Stylus cameras are more than just attractive fashion accessories to see and be seen with, they are the seamless blending of innovative features and stunning form.”

The Olympus Stylus 1020 includes advanced 2.7” HyperCrystal II LCD crafted with Olympus’ next generation LCD technology for better image rendering. Its Dual Image Stabilization enables blur free, brilliant images by unifying mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization. Its powerful TruePic™ III Image Processor allows speedy capturing of high resolution images at High ISO settings.

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Olympus America unveiled the trendy Stylus 1010 Digital camera with 10.1 Mega-Pixels of picture strength. The camera combines the power 7x optical zoom lens (37mm-260mm equivalent in 35mm photography) with unique design for capturing superb images in style. Its TruePic™ III Image Processor enables faster operation and brings pictures to life through higher ISO sensitivity. The camera features Shadow Adjustment Technology which adjusts underexposed images to give them a new life!

The Olympus 1010 Digital Camera includes a Wide angle 2.7-inch HyperCrystal LCD screens crafted with anti-glare technology for lucidity. Its Dual Image Stabilization function combines mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization to fight against motion blur caused by shaky hands and camera movements.

Furthermore, you can enjoy underwater photography using the new PT-042 housing up to a distance of 130 feet (40 meters). Other features include Face Detection with AF and AE, Perfect Shot Preview mode, Red-Eye Correction, In-Camera Panorama, LI-50B Li-Ion battery for extra life and support for Xd, microSD cards.

The Olympus Stylus 1010 Digital Camera will be available in silver, black, blue and purple shades in March for an estimated street price of $299.99.

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Olympus presented the Stylus 840 digital camera in silver, black, blue and pink colors for innovative Digital Photographers. The compact 8 Mega-pixel camera boasts a precision-crafted 5x optical zoom lens (36-180mm equivalent in 35mm photography, f3.3-5.0) and a high-resolution 2.7-inch HyperCrystal LCD screen. The LCD screen is designed using high contrast and anti-glare technology to render images beautifully with lucidity even on a bright, sunny afternoon. Moreover, LCD enables wide-viewing through an angle more than 140 degrees in all directions, which helps to include more number of People in a single frame.

The Stylus 840 offers Dual Image Stabilization blending mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization for crystal clear images, no matter how shaky your camera gets! Its powerful Shadow Adjustment Technology adjusts dark shadowed images and balances underexposed areas.

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Olympus America enhanced their elite FE Digital Camera line-up with four new cameras. The FE-350 Digital with point and shoot functionality is one of the exciting additions with immense power and trendy outlook. With effective 8.0 Mega-Pixels of picture strength it uses a 4x Wide-Angle Lens (28-112mm equivalent; f2.7-5.4) to include more number of subjects in a single frame.

"Great specs, sleek designs, amazing image quality and competitive pricing make the FE-Series models an outstanding value in pocket-size point-and-shoots, and they are redefining the entry-level category,” said Jennifer Schmell, product manager, Olympus Imaging America Inc. “Easy-to-use as well as easy-to-carry, the FE-Series models are the ultimate shoot-on-the-fly cameras."

The FE-350 features 3-inch wide LCD display for better operation. Like other models in the series, it also offers face detection with automatic exposure and focus functions. As advanced editing features, it offers Expression Edit, In-Camera Editing, Red-Eye correction and Lighting Fix. It uses Digital Image Stabilization Mode to prevent motion blur caused hand shake.

The Olympus FE-350 Digital Camera comes together with LI-42B Li-Ion Rechargeable Battery and Charger, USB Cable, Audio/Video Cable, Wrist Strap, Manual, OLYMPUS Master™ 2 Software CD Rom and Warranty Card. The camera is now available at the suggested price of $249.99.

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Olympus America proudly presented their new small yet powerful FE-340 Digital camera from the popular array of pocket sized digital cameras. The point and shoot camera offers unique functions to capture beautiful high resolution images. The camera boasts 8.0 Mega-Pixels of resolution with 5X of optical zoom and Olympus’ exclusive TruePic III image processor for better quality and faster response times.

The FE-340 offers Face Detection with Automatic Exposure and Focus for sharper, superior images. Its Digital Image Stabilization Mode with Edit not only ensures crystal clear, blur free images but also allows users to fix distortion within the camera. It uses a special gyro sensor to track camera movement and simplifies the editing process. It has the innovative Smile Shot mode which detects the subject’s face and shoots three consecutive images to let you choose the perfect smile.

Other features include 19 pre-set shooting modes, Expression Edit Perfect Shot Preview,
Perfect Fix In-Camera Editing, Red-Eye and Lighting Fix, In-Camera Help Guides and OLYMPUS MasterTM 2 Software.

The Olympus FE-340 Digital Camera is available in five elite shades (silver, red, blue, black and pink) right away at the nearest store at an estimated street price of $199.99.

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Olympus has proclaimed the launch of SP-570 Ultra Zoom digital camera, a fresh masterpiece in the theories of digital cameras. This overwhelming electronic device has fascinating features like 10 million pixels of resolution, wide angle with a telephoto lens, dual image stabilization, 2.7-inch hypercrystal LCD screen and much more. The SP-570 UZ satisfies all the needs of the photographers such as digital SLR, zoom ring, hotshoe, RAW format capture, etc.. Not only with all these features a photographer can operate this beautiful gadget but even a common man can operate it smoothly.

Besides dealing with all these professional demands, the SP-570 Ultra Zoom digital camera offers other novelties like dual image stabilization for compensation against camera shake and other vibrant situations. It offers face detection function for continuously following the picture within frame and shadow adjustment technology for making possible clarity in disastrous lighting problems. The perfect shot preview helps in making guesswork for the beauty of picture.

"The SP-570 UZ is the best choice for anyone who wants to dive deeper into digital photography with a sophisticated yet simple-to-use camera that will match their growing skills," said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. "Thanks to its compact design and easy-to-use advanced technologies, the perfect image is only a click away."

Availability:- one will be able to catch the eye this astounding piece in March 2008 along with the package including manual, Neck strap, , warranty card Audio/Video Cable, WIN/Mac USB Cable, batteries and Olympus master 2 software CD-ROM.

Costing:- this product will be available at the price of $499.99 (U.S.)

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The newly released FE-320 is one of the four exciting additions made to the world renowned FE series by Olympus. The pocket-sized camera is endowed with numerous functions, packed in a sleek compact design. The 0.65-inch camera offers 8.0 Mega-Pixels of resolution with Perfect Fix In-Camera Editing and Perfect Shot Preview for crisp, stunning captures. The camera incorporates TruePicTM III Image Processor for faster response time and better processing.

The FE-320 features Face detection AE and AF to provide subjects with perfect exposure and maintain the correct focus. Its Digital Image Stabilization mode ensures blur free, crystal clear images. The camera also integrates a special gyro sensor to track camera movement to edit distorted images. Other features include Red-Eye Fix, Lighting Fix Pre-Set Shooting Modes Featuring Smile Shot and Expression Edit functions.

The Olympus FE-320 Digital Camera is available right away with all authorized dealers for a price of $179.99 MSRP.

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Olympus America announced the release of its new FE-310 Digital Camera along with three other spectacular additions to the series. The 8 Mega-Pixel digital camera boosts digital photographic experience with several innovative features. The FE-310 offers precise focus on the subject with the help of powerful precision-crafted lenses and 5x optical zoom.

The robust digital camera provides superior functionality through wise Face Detection with Automatic Exposure and Automatic Focus and Digital Image Stabilization Mode which enable sharper, high-quality blur free images. Other features include 17 pre-set shooting modes, Expression Edit to choose from four different facial expressions after image capture, Perfect Shot Preview and Program Auto Mode for added convenience.

The Olympus FE-310 package consists of two AA batteries, USB Cable, Audio/Video Cable, Wrist Strap, Manual, CD-ROM with OLYMPUS Master™ 2 Software and Warranty Card. The camera is available at the nearest outlet for an MSRP of $149.99.

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Olympus recently introduced its new Olympus µ830 Digital Camera. With great design and dominant technology the camera is available to users in two colors matching to their persona. Externally the camera measures 99.6×24×55.1mm (width × depth × height), and the camera is very handy weighting just weight 125g. The camera equips a 2.5 inch LCD screen for the users to view the thumbnails. The digital camera also features Face detection function. It delivers exceptionally very good quality pictures. The µ 830 Digital Camera has got a built-in memory of approximately 14.8MB. The camera is expected to reach the users this New Year at an open price.

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Olympus America proudly presented their ZUIKO DIGITAL 2x Teleconverter EC-20 lens. This high performance lens doubles the focal length of any master lens attached with it. The advancement in the existing model ZUIKO DIGITAL 1.4x Teleconverter EC-14, EC-20 not only improves performance but also proves to be a cost- effective solution for constantly increasing needs of telescopic shooting. If EC-20 is combined with the ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD which has a zoom range of 100mm to 400mm on a 35mm camera lens will give a huge zoom range equal to 200-800mm. The ZUIKO DIGITAL 2x Teleconverter EC-20 will be ready for sale by December 2007 for a price of $479.99.

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ZUIKO DIGITAL ED 14-35mm f2.0 SWD, one of the three lenses released by Olympus America aims at producing quality output with ultra-high precession. Integrating the Supersonic Wave Drive technology it becomes world’s first standard zoom lens to reach an aperture of f2.0 with fixed F-values. This flagship model of the ZUIKO DIGITAL series features splash- and dust-proofing, ultra-fast AF system, mechanically interlocked manual focusing mechanism with a high zoom range of 28mm to 70mm on a 35mm camera lens. The lens is perfect for any application from sceneries to indoor shooting and photojournalism. The ZUIKO DIGITAL ED 14-35mm f2.0 SWD is planned to be released in the first quarter of 2008 at an estimated price of $2,299.99.

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Olympus America introduced their latest high-performance super-telescopic zoom lens, ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD. With an advanced autofocus system the lens covers a great zoom range of 100mm to 400mm, equivalent to a 35mm camera lens. Using the Supersonic Wave Drive technology it achieves two times faster AF than the previous ED 50-200mm f2.8-3.5 model and also maintains clarity of the picture by reducing image blur at the maximum focal length. The digital-dedicated design ensures quality output and close-up shooting ability from the minimum distance of 1.2 meters. The ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD shall be available for sale by December 2007 at the suggested price of $1,199.99.

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Making an addition to its world famous range of ZUIKO Digital Lenses, Olympus released the new ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD. Developed with the innovative Supersonic Wave Drive technology it delivers unbelievable Auto focus speed with extraordinary precession. ZUIKO DIGITAL ED 12-60mm is a high quality zoom lens with a wide range corresponding to 24mm to 120mm on a 35mm camera lens. The lens integrates unique optical glass elements for superior images with astonishing brilliance. The advanced technology enables the lens to achieve world’s fastest AF with high precession and lower noise level than before. The ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD will be available in November at an estimated price of $999.99.

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Olympus America revolutionizes the digital world of imaging with the world’s fastest Autofocus Technology for New Digital SLR Camera and Lens. The latest digital camera from Olympus’s Vault, Olympus E-3 Digital camera integrates speed, durability and technical advancements to achieve the fastest autofocus in the world. E-3 captures scenic beauties of nature with exceptional quality through 10-megapixel Live MOS image sensor and also uses the body-integrated Mechanical Image Stabilization to stabilize every lens for perfection. When the weatherproof camera is combined with newly released ZUIKO DIGITAL Supersonic Wave Drive™ Lenses (SWD), ED 12-60mm f2.8-4.0 (24-120mm equivalent); it reaches fastest AF speed in the world. With high speed 11-point biaxial cross type AF system, 5 frames-per-second continuous shooting it also features a top shutter speed of 1/8000 second for ultimate shot anytime.

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Olympus has recently announced its latest camera μ 1200 will ship from 12th Oct which loads the optical 3 time zoom lens. Using the face detection and shadow adjustment technology, a natural scenery or smiling face is recorded with 300 ten thousand pixel suitable resolutions. Olympus μ1200 Digital Camera features 1,200 ten thousand pixels CCD of 1/1.72 types for effective image pickup. With Olympus μ 1200, the shortest distance is 60cm. However with macro mode, in wide angular edge it becomes 30 cm and with telephoto edge it becomes 50cm. Apart from this, if it operates in super macro mode, the distance becomes 10-60cm. Olympus μ 1200 offers a unique feature of color correction using Zoom Magnification ratio, color tone and photometry system. Olympus μ1200 operates on Lithium Ion charge pond. You can also store images in the built-in memory of 47B.

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Olympus released its latest addition to the renowned Stylus SW family, The new Olympus Stylus 790 SW Digital Camera. The superior camera is presented in five startling shades orange, blue, lime, black and silver; its good looks also accompany an array of innovative features such as 7.1-Megapixel image sensor with 2.5-inch HyperCrystal™ LCD screen attributing anti-glare technology for enhanced visibility in bright sunlight and a wider viewing angle (176 degrees in every direction).

"The Stylus 790 SW offers the performance and durability that consumers have come to trust from the Stylus SW family with a sleek new look and innovative feature set," said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. "Face Detection and Shadow Adjustment Technology ensure effortlessly sharp, bright images anytime, anywhere. The rugged, waterproof body design makes it the ideal camera for active lifestyles and a must-have for vacations and outdoor (or underwater) adventures."

The Face Detection Technology tracks faces within the frame with better focuses and high exposure to give sharp, brilliant portrait pictures. Its Shadow Adjustment Technology helps to get perfect shots in difficult lighting situations by highlighting shadows and producing detailed pictures. Other features include powerful TruePic III™ Image Processor, Underwater support up to 3 meters, Free proof and Dustproof body which can resist up to 14 degrees Fahrenheit; -10 degrees Celsius and Olympus Underwater Housing, Floating Strap, Silicone Skin and Premium Cases are few accessories which can be used to take the camera as low as 40 meters under water level. It will be available in September at an estimated price of $299.99.

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Olympus presented its new powerful digital camera, Olympus FE-300. The camera excels in design and performance, the slim camera features 12-Megapixel image sensor enduing photographers to take extraordinary images with large formats.

“We've added even more features and performance to the ultra-slim FE-Series without adding complexity," said Jennifer Schmell, product manager, Olympus Imaging America Inc. "Whatever your need, from large-format printing to increased zoom, there's an FE camera for you."

Its large 2.5-inch LCD screens is perfect for Composing, sharing and editing , additional backlight boost button increases the LCD from bright to a super-bright setting for taking flawless shots even in difficult lighting conditions. The Perfect Shot Preview mode allows preview and select photographic effects on a multi-frame screen ensuring the exactness of the shot. Built-in gyro sensor tracks camera movement to reduce image blur through Digital Image Stabilization Mode even if subject is moving by continuous focus. Its Perfect Fix allows users to modify pictures after they take them and corrects unanticipated blur, improves lighting and eliminates red-eye. Other features include Truepictm III Image Processor, Bright Capture Technology for Easy Low-Light Photography and preset shooting modes make it easy to capture great images.It is available at a unique price of 299.99$.

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Olympus launched its new Digital camera; Olympus FE-290.It inherits its power and stylish design from the distinguished FE series.The 7.1-Megapixel camera features a 28mm wide-angle lens with 4x optical zoom for taking beautiful panoramic shots. Its extra large high resolution LCD screen with advanced backlight support allows composing, reviewing and editing the shot; the backlight boost increases brightness of the LCD for better shots every time. Using Digital image stabilization with high ISO sensitivity and faster shutter speeds you get bright blur free images, its advanced preset shooting mode modify camera settings for clear, sharp and bright photos. FE-290 is available at the nearest store at a price of $249 and the camera kit includes a LI-42B Li-Ion Rechargeable Battery and Charger, USB Cable, Audio/Video Cable, Wrist Strap, Manual, CD-ROM with OLYMPUS Master™ 2 Software and Warranty Card.

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Olympus proudly introduced the new addition to its well known FE series, the new Olympus FE-280 Digital camera. This Ultra slim 8-Megapixel camera is available in four trendy colors red, blue, black and silver to suit your style and fashion.

With its large 2.5 inches high resolution LCD screen you can conveniently compose, edit or share your images, using the backlight boost button you can modify settings of your LCD screen to capture perfect photos in difficult lighting conditions. Its advanced attributes include Face Detection technology to track faces within a frame for maximum exposure, Perfect Shot Preview mode enduing its users to preview and select various photographic effects on a live, multi-frame window on the LCD before capturing the shot and Digital Image Stabilization Mode to ensure crisp, clear blur free images, it uses a built-in gyro sensor to track camera movement and allows to fix blurry images right in the camera. This camera is available at a unique price of 199$ at the nearest store.

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Olympus added a marvel its celebrated Stylus series by release of its new digital camera Olympus Stylus 1200. Incorporating the superiority and strength of the classy Stylus it features light-weight metal bodies with rubber gaskets to protect the camera from rain, sleet and snow; will be available in October with rich black and enchanting silver at an estimated price of $349.99. Its effective 12-Megapixels combined to 2.7-inch HyperCrystal LCD with a wide angel 176-degree enables its users to click breathtaking landscapes at high image quality. Special enhancements include Face Detection Technology, Shadow Adjustment Technology, Perfect Shot Preview, Image Stabilization, large HyperCrystalTM LCD screens and Preset Shooting Modes.

"Olympus continues to deliver superior optics and industry-leading innovations for an amazing digital photography experience," said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. "The new Stylus cameras offer style and sophisticated technologies for the discerning consumer."

Its unique digital image stabilization (DIS) and DIS Edit allows retouching blurry photos, (red-eye fix) resizing, frames, text options, color brightness and saturation adjustments right in the camera through the in-camera software.

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