Panasonic, world’s leading maker of camera and digital solutions, is now proud to present its new LUMIX DMC-FX37 Digital Camera. Designed to allow the user to take true-to-life photos, Panasonic LUMIX DMC-FX37 comes fitted with a 10.1 mega pixel lens.

“The FX37 gives users big features – an ultra-wide angle lens, 5x optical zoom, and the enhanced Intelligent Auto technologies – while still packing all this into ultra-sleek body easy enough to slip into a pocket or small purse. With wide-angles, consumers are able to fit more into their frame, giving them increased flexibility when taking photos,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company.

The LUMIX DMC-FX37 incorporates all the latest features and technologies like AF Tracking, Face Detection, Digital Red-Eye Correction, Mega O.I.S., Intelligent Exposure and Intelligent ISO. Apart from these, this new digital camera also features an Intelligent Scene Selector and quick AF.

Panasonic LUMIX DMC-FX37 will be available in August 2008 at a retail price of $ 349.95. This advanced digital camera will come in four exciting colors, including, black, silver, blue and white.