Ever heard of Paul Smith? I’m sure you have. He is one of the leading British fashion designers out there. We mustn’t waste any time on this topic of a fashion designer setting catwalk trends, but how about a fashion designer setting the photography world in trends? Got y’all curious already, didn’t I? You must already suspect there’s a connection between the digital camera in the picture and Paul Smith. Oh darn it, it’s in the title of the post too…

Well, if you dig wide angles and have a passion for Paul Smith’s fashion style, your No.1 ‘’must have’’ this season is the Fisheye No2 Camera designed in collaboration with Lomography. It has a 180 degree wide angle view and it comes with fish eye barrel distortion. Other significant features are the choice of using a hotshoe flash or the built-in one and the bulb setting for long exposure and a switch for multiple exposures on the same frame. That’s not so bad wouldn’t you say?

The Fish Eye camera slash Paul Smith bling will loosen your pockets by $150, but it should all be worth it, right?