PENTAX IMAGING has recently announced that its latest OPTIO Z10 Camera with 7X optical zoom lens. OPTIO Z10 will be available from September at US $249.95. The Optio Z10 features a 7X optical zoom lens covering focal lengths from 6.3 to 44.1mm (equivalent to 38-266mm for 35mm format) and a refraction lens system that prevents lens from protruding from the camera while zooming. 7X optical zoom lens is the highest magnification among current PENTAX compact digital camera models. Optio Z10’s other features include 8.0 megapixels, high speed detection time Face Recognition for improved portraits and digital Shake Reduction that allows ISO to 3200 to capture sharper images even in low light settings.