Pentax released its new stylish digital camera, Pentax Optio S10. The compact camera is easy to carry on tours and uses high technology for perfect shots every time. It features effective 10-Megapixel with a 3X optical zoom to ensure high resolution. With new 1/1.8 inch CCD image sensor it covers a larger area for tone reproduction, texture delineation and noise reduction. Using Digital shake reduction it eliminates image blur and reduces camera shake, through Face Recognition AF&AE function it captures portraits more beautifully with simple operation. Its 2.5 inch LCD screen with a high resolution of 232000 pixels and a wide viewing angel conveniently confirms picture composition and focus, through Auto Picture mode it identifies best shooting mode according to its subject. Other features include built-in-memory of 22.0 MB approximately, compatibility with SD memory cards and SDHC memory cards, FotoNation's red-eye compensation function for flash shots, ACDsee for PENTAX image viewer/image management software, support to PictBridge, DPOF functions, Eixf Print, and PRINT Image Matching III.