HP is thinking out of the box these days and is coming up with new strategies for marketing and selling its Inkjet Products. The new HP consumer printers will now have multiple inkjet cartridge offerings so that the consumer has a choice when it comes to the cost-factor.

"Three color-coded categories -- standard (blue), value (green) and specialty (red) -- will allow customers to walk into a retail store or log on to hp.com and quickly and easily scan their options to find the right cartridge that offers the best value for their printing needs."

• "Standard" cartridges (blue packaging), which have a lower purchase price, are designed for customers who print a small number of pages on a weekly or monthly basis. Beginning in 2007, HP will introduce an increasing number of standard cartridge offerings in the $14.99 price range for those customers who still want access to high-quality printing, but don't want to pay a lot at the point of purchase.

• "Value" cartridges (green packaging), which are designed for customers with higher volume printing needs, offer a lower cost per page compared to standard cartridges. This line will include new high-yield "XL" cartridges that provide customers approximately 30-45 percent savings on a cost-per-page basis, print up to three times more pages and require fewer cartridge replacements compared to standard cartridges. Customers can easily identify the new value option by looking for the green packaging and the letters "XL" next to their cartridge number.

• "Specialty" cartridges (red packaging), which offer additional performance features compared to HP's standard ink formulations, are ideal for customers with special applications and printing jobs, such as professional-quality photographs.