Primera Technology Inc. announces that its latest printer solution the PX450 Color Printer, is now shipping. The PX450 Color Printer is a compact, full-colored printer designed for retail businesses. For retailers that put a lot of premium on printing materials such as coupons, tickets and receipts, the PX450 color printer is the solution for you.

“Until now, there were almost no options for full-color printing of narrow-format output at point-of-sale or point-of-issue,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “PX450 allows our customers to enjoy the benefits of full-color output at a reasonable price. Its fast print speeds won’t slow down checkout lines, registration desks or admission counters.”

The Primera PX450 carries a MSRP of $1,495 but may be open to discounts. It is available at all Primera authorized distributors in the U.S. and 85 other countries.

(Source) Press