Sony has unveiled its own green initiative, unveiling its GreenFill Recycling Service which can help properly dispose of old cameras and electronics that are no longer used or are busted.

GreenFill service simplifies electronics recycling by providing consumers the ability to recycle small electronics – such as cameras, portable music devices, small laptops, cell phones and portable gaming devices – at participating retail locations for free. Consumers can simply drop their old small electronics, regardless of brand, in the GreenFill e-Recycle Drop Box at participating retailers.

At launch, 81 retail stores have joined Sony in its goal to make it as easy to recycle small consumer electronics as it is to purchase them, and more are expected to join as the program continues. The program is an extension of Sony’s Take Back Recycling program and is designed to help build awareness of Sony’s nationwide network of more than 270 drop-off locations where larger Sony-branded electronics will be accepted at no charge and other brands will be accepted for a small fee.

Since Sony’s Take Back Recycling program began, more than 14 million pounds of electronic waste have been collected. The company expects that number to grow exponentially as the program continues.

(Source) Press

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