With every photography giant worth his salt releasing a new camera, how could good old Sony stay behind? The company released a whole plethora (okay 4) of cameras and here is the place to get all the dirt!

First in line is the Sony Cyber-shot DSC-W55 which continues Sony 's love for everything sleek and is a 7.2 megapixel digicam with extremely slim ergonomics. The. The DSC-W55 is housed in an all silver metal body and sports a 2.4 inch LCD! One also comes across a high-performing 3x optical zoom lens and a host of advance technologies like Blur Reduction Technology for enhanced photography.

Users can also expand the storage capacity of the digicam by using up the optional 8GB Memory Stick Duo ™ or Memory Stick PRO Duo™ flash media cards for the W-series models. The W-55 hopes to add some splash in our mundane lives and is available in funky colors like; blue, pale pink, elegant black and sleek silver. The DSC-W55 will be available in February for around $200.