The Sony Cyber-shot W35 is housed in a silver casing and boasts of Blur Image Technology which helps in combating image shake and image blur. Users can also use the the 8GB Memory Stick Duo(TM) or Memory Stick PRO Duo(TM) flash media cards and Sony's Clear RAW(TM) noise reduction technology helps reduce picture noise common to low-light exposures.

Another nifty feature found on the W35 is the Sony's AF Illuminator which helps the digicam to shoot well in low light. A special light is thrown on subjects before taking a shot so that the camera's imager can better detect contrast. One can take up to 380 shots on a full charge and the W35 shall retail for $150 in February!

Sony also updated their portfolio by adding two new digicams in the Sony S Series. First in line is the Sony Cyber-shot DSC-S700 which is 7.2 megapixel point and shoot digicam with a bunch of nifty features. The S700 is ideal for the amateur and the semi-adavcne users.