The Sony Cyber-Shot W90 is also most identical to little brother barring its resolution. The W90 is a stepped up version of the W80 and hence has a 8,1 effective megapixels resolution to its credit. The camera also includes Carl Zeiss Vario-Tessar® 3x optical zoom lens and a large 2.5 inch LCD screen to preview shots.

Housed in a metal casing, the W90 is available in colors like Black and Silver and has a whole gamut of features to offer. These include; Sony Face Detection technology which picks up faces form the crowd and focuses on them and adjusts exposure, flash with red-eye reduction, white balance and colour settings accordingly and Double Anti-Blur technology which combines Super SteadyShot image stabilization with an extremely high sensitivity of ISO 3200 (REI).

The Sony Cyber-Shot W90 will be available throughout Europe from the beginning of March and includes features like; 28MB internal memory, PictBridge support, BIONZ processor for improved picture quality and high speed operation, In-camera retouching, including red-eye correction and trimming and STAMINA battery life, up to 300 shots (CIPA standard with LCD screen on).

A Sony Spokesperson said: “Recent research shows that 68% of people see size as being the most important factor when purchasing a new digital camera. The slim line W80 and W90 will appeal to a wide range of users thanks to the variety of colours and features packed into a camera that’s ready to slip into your pocket.”