Sony Europe announces with pride the release of its latest S730 CyberShot Camera from mid January 2008. This latest Camera from the Cyber-shot family is highly compact and convenient in use. Marking its presence in the shining world of digital photography, the Sony S730 CyberShot Camera does not put a hole in your pocket.

This affordable Camera boasts of various features including:
2.4-inch LCD screen with wide viewing angle
3x optical zoom lens
7.2 effective megapixels
Easy-to-use on-screen function guide
High Sensitivity ISO 1250 for reduced camera shake
Multi-point autofocus

Promising uncompromised quality, the Sony S730 captures clear and blur-free pictures. For beginners, the Cyber-shot is equipped with an on-screen guide menu offering flash, macro and self-timer settings. Select the options with a shooting mode dial and pick the optimum image size for shooting, and click great snapshots. For the people who are peculiar about fine-tuning brightness, the Camera offers an on-screen Histogram mode exhibiting image brightness in graphical form.