The new Sony Cyber-shot W200 is a compact camera which boasts of a 12.1 effective megapixels resolution, 2.5-inch LCD screen and an optical viewfinder. The digicam is the first Cyber-shot W-Series camera to feature 12.1 effective megapixels and full HD output, one can hence view their images on on any BRAVIA television or HD-ready displays.

The Sony Cyber-shot W200 has some great features to its credit including; dynamic Range Optimiser (DRO) technology which automatically adjusts contrast and exposure and Face Detection Technology which in conjunction with BIONZ imaging processor picks up faces form the crowd and focuses on them and adjusts exposure, flash with red-eye reduction, white balance and colour settings accordingly.

Users will surely dig its 3x optical zoom, 6.2x HD smart zoom, 6x digital zoom and up to 18x smart zoom lens which provides utmost versatility when it comes to photography. The Sony Cyber-shot W200 also includes Double Anti-Blur technology which combines Super SteadyShot image stabilization with an extremely high sensitivity of ISO 3200 (REI).

Available in silver, the Cyber-shot W200 will be available throughout Europe from mid May 2007 and will be available to pre order at www.sonystyle-europe.com

A Sony Spokesperson said: “Our research has shown that 58% of people who own a Cyber-shot digital camera from the W range see the lens type as being the most important feature. The Carl-Zeiss Vario-Tessar lens on the W200 is perfect for users who want a powerful camera that is still sleek, stylish and convenient. You never know when a great photo opportunity is going to arise and the Sony W200 is small enough to carry around in your pocket, yet it’s packed full of features to help you take the best photos possible.”