When it comes to marketing, companies will take advantage of the trend. It has been a tie-up of sorts once hit movies hit the big screen. Apparently, the current hit film is the 6th installment of the Harry Potter series, Harry Potter and the Half Blood Prince. And to that extent, Paste launches a new ...

It is only fitting that animation flicks get the best posters and advertising support. And for Ice Age 3: Dawn of the Dinosaurs, they are getting just that. With the dawning of 3-D movies and entertainment, studios are looking to promote their pictures in new and exciting ways -- ways that connect with movie goers ...