It’s not surprising that Ritz Camera sort of looked at their stores and realized that a store that only sells cameras and camera accessories really can’t compete with web sites like Amazon and stores like Best Buy and Wal-Mart, all of which are essentially big-box stores that sell a whole lot more than one particular thing.

Thus, it’s especially not surprising that Ritz Camera, wanting to avoid going the way of Circuit City, decided to expand its offerings.  Dig the word:

“We’re not a camera store anymore — we’re an image store,” said Ritz, who serves as the chain’s chief executive. “We sell all products that allow you to either take, share, create or view your images.”

Thus, Ritz will offer televisions and computers and digital photo frames and everything else that might even be vaguely related to images.  A smart move, but likely too little too late to save Ritz Camera as the recessionary pressures on the consumer continue to keep wallets shut everywhere.

Hopefully, though, this’ll work out for them.