The Color Choice Argument: How It’s Playing Out



Some time ago, I wrote about a concept that was making the rounds, declaring that color choices in cameras is an indication that the camera itself is of poor overall quality.  After a couple months of weekdaily camera reviews, I’ve noticed one fairly common thread.

The issue here is not that cameras with color choices are of poor quality, but rather the issue here is that cameras with color choices are merely ENTRY LEVEL cameras.

In a sense, the argument has some validity–the cameras with color options generally aren’t high-end cameras that cost hundreds or thousands of dollars. Some of them even are pretty inferior.  Those kinds of cameras really don’t need color options, because they’re being selected on the basis of function rather than form.  They have a specific task.  You buy them because you need the features.

But for a lower end camera, there aren’t nearly as many functions to differentiate between other brands. Thus, the color comes into play as a way to separate one from another.

So at the end, the color choice argument isn’t really valid so much as it is incomplete.  It’s not the sign of a BAD camera, it’s more like the sign of a CHEAP camera.

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  2. Color Choices Equal Poor Quality in Cameras?
  3. Sony DSC W230 Camera Review–One For The Color Change Crowd
  4. Olympus 850SW Camera Review–Maybe The Color Thing Is Right…
  5. Nikon L20 Coolpix Camera Review–Maybe The Color Thing’s Wrong…
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