What is a flyer?

Flyers: what is their use? How to use them?

This week, the guest is Veoprint: the number 1 online printer for professionals. This specialist reveals everything to us on a “historical” support of the comm’ : the flyer. Objective, design, printing, distribution… the article covers all stages of the value chain; enough to open up perspectives on your next street marketing operations.

A flyer is a kind of mini advertising poster that aims to be distributed to as wide and diverse an audience as possible. Flyers are used to promote the launch of an activity or the running of an event. It is therefore similar to a summary of information with an attractive visual that must attract attention.

How to design your flyer

Your flyer must meet two complementary objectives:

the first is to make the public want to go to your event or use your services. The visual of your communication medium must be as creative as possible so that your promotion stands out from the others in a world saturated with advertising.

The second objective is to share the necessary information so that interested people can find the location of the event and/or the way to contact your company, so it is essential to gather all the necessary data: location and date of the event or the opening of your company, contact details (telephone, e-mail, website, geographical location, etc.).

The challenge is to successfully integrate an attractive visual and complete information in a small format that can fit in a hand or pocket. Most of the time, the flyer does not exceed one A5 (i.e. ½ A4) and usually takes the size of 1/3 of A4 in length.

How to successfully print flyers

The most important point in the success of your flyer printing is to choose a good quality paper that reflects the performance of your business. It’s up to you to choose between a more sober matte paper or a glossy paper that will attract attention but can also have the disadvantage of being a bit of a “chip”. In any case, you should not print your flyers with a weight of less than 120g. because the image returned will not be that of a good quality company. The best way is to entrust the printing of your flyers to a professional printer (such as Veoprint) who will be able to advise you on the printing characteristics for an optimal result. Do not hesitate to print your flyers in quantity because the unit price is decreasing and a successful communication campaign requires a mass promotion aimed at the widest possible audience.

How to optimize flyer distribution

The best way to optimize the distribution of your flyers is to target different audiences and go to the places they are used to frequent. Schools and universities for musical evenings, galleries and art shops for exhibitions,… It is advantageous to be located in places where people have to pass through (train station, bus stop, shopping centre) to reach a maximum audience.

Presented as an advertising leaflet, a flyer is a communication medium on paper, used to promote a product, a new activity, a service or a cultural and/or sporting event. As a result, the definition of the flyer can be assimilated to a summary of information intended to inform and encourage the public to take a greater interest in the product, the subject of the advertisement. In order to succeed with your flyer, discover through this article everything you need to know about it and refer to our flyer printing guide later.

Definition of a flyer

As its name suggests, the flyer is a loose sheet that serves as an advertising medium, in order to promote a product, a service or even cultural or sporting events. It is a communication medium, which many companies use to make themselves known to their customers or future customers.

This communication medium, easy to use, is highly appreciated for its low cost and ease of use. This is why it is most commonly used in events, especially for the advertising of a particular event.

A flyer is a sheet of paper that can be printed on the front side only or on both sides. Its format, which depends on the impact sought from the public, may be A4, but generally, for practical reasons, a flyer is presented in A5 format. Thus, without using significant resources (paper and inks), but with only excellent graphics and good visual quality, we manage to attract attention and encourage future consumers to take an interest in the product, the object of advertising.

A well-designed flyer generates sales and allows you to quickly find new prospects. That is why it must be designed with the help of a professional, to make it more attractive.

Remember that the definition of a flyer is related to the advertising of a product or event. To do this, the flyer must contain, in addition to the attractive visual aspect, as much information as possible. These mandatory mentions in the flyer allow the consumer to know the product and the company behind its launch. In the case of a cultural and/or sporting event, the various partners must also be included.

To be able to ensure the printing quality of the flyer, it is preferable to use the expertise of professionals. Online printers such as COREP, with years of experience, are able to produce flyers in large quantities and at reasonable prices.

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