Make way for new options of digital printing with the Xerox iGen4 Press. The flagship Xerox iGen4 Press is the latest addition to the more than 100,000-square-foot Gil Hatch Center for Customer Innovation in Rochester, N.Y. The center gives visitors access to Xerox’s entire portfolio of equipment and solutions, and product and application experts are on hand to help them understand and maximize the capabilities of the machines.

Xerox uses the center to host workshops about a variety of topics ranging from photo publishing and direct marketing to transactional printing and variable-data campaigns. These Thought Leadership Workshops have attracted more than 4,000 global attendees during the past two years. Other workshop topics include book publishing, transactional printing, business and market development, quick and franchise print, and integrating digital and offset printing.

“Print providers are looking for vendors to partner with and provide valuable insight about a variety of topics to enable business growth,” said Eric Armour, president, Global Business and Strategic Marketing, Xerox Corporation. “Our workshops offer attendees the ideal setting to gain insight about how to succeed with Xerox and leave with tangible ways to build their businesses.”

(Source) Press