When it comes to advertising, there are a whole range of ideas that you can use to achieve the desired result. But, since the list of these ideas is really long, Image Acquire propose some that are certainly very simple, but effective. These will allow your advertising to impact and be easily memorized by the target audience.
What do you have to offer in your advertising?
Very often, to play an advertisement, the reader only reserves about 3 seconds of his time. Therefore, it will not be necessary to write several messages. Similarly, messages that are difficult to understand will not be beneficial. You have the possibility to choose a single major axis to get your message across.
You should avoid inserting embellishments and images that are not useful, or at least all kinds of elements that can bias your message or disturb the reader. Messages with several objectives are not useful, so it is essential to write a brief in advance. Thus, the message must include:
The purpose of advertising,
The objective (to get the reader to order the product by phone),
Encourage them to take action (by a phone call),
Why the customer has to do the action (because of the promotion that is about to end, for example),
What is needed to evaluate the effectiveness of advertising (the discount code is a perfect illustration)
Differentiate between the concepts of memorization, positioning, understanding and impact
Advertising can be considered effective when it has the following four major characteristics:
Memorization: it is the ability of advertising to be memorized by readers.
Positioning: consists in adapting the message according to the image that the company prefers. It is necessary to avoid at this level that the message is in total out of phase except in the case where the company would have liked it in order to avoid a discrepancy compared to the brand;
Impact: it is the quality to capture the reader’s attention and force him to stop your advertising;
Understanding: it is the simplicity that advertising offers to be understood by readers and thus, so that they can act.
At this level, there are frequent errors that you should avoid:
Write a message that captures the reader’s attention, but does not lead him to acquire the product or give him a high level of message memorization,
Advertise the product, but this is not enough to solve the problem for the user to take action,
Carry out an advertisement that displays upstream the weak points that can most often be memorized very easily.
Care must be taken to ensure that the ad is legible and eye-catching
Your advertisement must be in blocks with a specific function assigned to each in the following way:
Put the hook on,
Present the problem/solution in a few lines,
Define a price,
Give the company’s contact details.
Encourage the call for immediate action
There are ads that capture attention and make a good presentation of the product without directing the reader in his actions (launching a phone number, buying the product, requesting documentation, etc.).
Your handwriting should be written in black on white to help the client know what to do. The imperative is better suited in these cases. As an example, you can write sentences like: “Contact from this moment on….. “or “receive your book for free……. “, etc.
On the other hand, it should be noted that according to lived experiences, making the proposal for an action out of phase with time is forgotten. For example, ask the reader to visit an online site when there are not many of them, those people who own the Internet when they read a magazine.
It is therefore important to make good media proposals to communicate immediately.